I help passionate business owners uncover their true brand and connect with their ideal customers for real business growth.

Kristi McKenzie

Hi I’m Kristi.

I’m here to help you to grow your business. A unified purpose, understanding of your ideal audience, and how to connect your story with their needs.

It’s my favourite thing to do. I have eagle eye observations, an analytical approach mixed with a insatiable creative mind. We’ll work together to distill your true meaning and purpose, analyse your competitive landscape a take a deep dive into your customers perspectives and needs.

You’ll breathe easy knowing you and your team have a clear picture, and you can start focusing on where it’s going to have the biggest impact. You’ll be proud to showcase your story and brand to the world!

Your unique purpose + ideal customers = perfect match

BRAND STRATEGY

Your brand strategy represents the vision for the business. It’s informed by your customers, competitive landscape and captures who you are and what you have to offer.

It will guide the direction for your brand and marketing plans. By drawing out insights you will have a clear direction and recommendations on where to focus your attention for maximum impact.

BRAND IDENTITY

As a graphic designer, I take the findings from the Brand strategy to create a brand identity is a true reflection of your business and appeals to the ideal audience.

The end result is a complete brand style guide including logo, font styles, colours and imagery. It will extend the brand from just a logo to a professional and effective communication of your brand and all it represents.

MARKETING STRATEGY

A strong marketing and communications strategy unlocks the potential for your organisation. We’ll cover ways to best reach and engage audiences, grow your reputation and catalyse your impact.

This is all about setting clear goals and knowing how to measure outcomes and analyse data for continual improvement and insights for achieving desired impact.

What my clients say…

Kristi is an amazing person to work with. Her positive attitude, creative approach to new ideas and great marketing insights are some of her strengths that have been a key factor in the successful partnership between Corel and Wilcom. Her branding and strategic marketing vision have consistently resulted in impactful products that resonate with the target audience.

Gérard Métrailler

Vice President, Products, Graphics & Productivity, Corel Corporation

Our initial meeting was a blast. Kristi sensed our excitement and allowed us to pour out every idea we had. Nothing was off the table. She prompted us when she could see merit in an idea which lead to many of the things we later implemented in the business.

The most valuable thing Kristi helped us find was identity – Our identity and our potential customers identity. This was established through a series of meetings, interviews and investigations conducted by Kristi.

Because of Kristi we now know 100% who we are, what we offer and who our prospective client is. Knowing who we are breeds confidence in us and our clients.

Adrian Walsh

Ecostream Water Management

Kristi’s work has been a key factor in our transition from a start-up to a respected national organisation. Kristi is one of the best strategic thinkers I know – she listened deeply to what we said, heard our heartbeat and gave us a language to tell our story. The Brand Strategy that Kristi created with us literally now sits on my desk as a reference for communications and strategy decisions.

Rohan Waters

National Director & Founder, Veta Youth Ltd

As a Director of Wilcom and being responsible for strategic insights I worked with Kristi over an extended period. Kristi, as the Marketing Manager demonstrated excellent skills and understanding of the International Market place that Wilcom operated in. In particular Kristi’s grasp of strategies for Digital Marketing are a reason that Wilcom has been successful in recent years.

Kristi is an intelligent, thoughtful and passionate advocate for her brief and I recommend her highly to anyone considering engaging her.

Gary Buttsworth

Wilcom International Board Member, Wilcom International

We came to Kristi seeking help to define who our business was and came away a united team with a firm understanding of our identity. The journey of discovery combined with the ability to visually and textually describe us was amazing. Thanks Kristi for playing a great role in the growth of Illumin8. Without your help we would be just another boring mainstream undefined accounting business.

Andrew Van de Beek

Director, illumin8

Kristi is an absolute superstar. We came to her with a desire to take our brand to the next level, and she has consistently gone above and beyond to make that happen. Kristi invested a lot of time and energy into understanding who we were, what we were trying to achieve and what our clients value. This in-depth understanding not only demonstrates that she takes great pride in her work, but it also means that we have been on the same page throughout the process. Our experience with Kristi has been absolutely fantastic, and we will continue to use her again in the future.

Scott McKenzie

Director, Velocity Legal

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