What is a Brand Strategy?

What is a Brand Strategy?

This term – ‘Brand Strategy’ can sometime confuse people. ‘Isn’t my brand my logo? What’s so strategic about that?’. Well I thought you’d never ask… Here’s my thoughts on both the idea of branding and of...
The heart behind your brand

The heart behind your brand

Values that drive you and your brand One of my favourite parts of the brand strategy process is hearing the heart behind peoples business. I find it incredibly inspiring to hear peoples stories. I prepared this for a talk I did at Christmas with Soar Collective and...