What is a Brand Strategy?

This term – ‘Brand Strategy’ can sometime confuse people. ‘Isn’t my brand my logo? What’s so strategic about that?’. Well I thought you’d never ask… Here’s my thoughts on both the idea of branding and of... read more

The heart behind your brand

Personal values are a foundation for the internal aspects of your brand – they should be a driving force behind the reason you started your business, how you run it, and what makes it special.

While a logo is the most obvious representation of a brand, it’s only one of many. Brands are portrayed in colours, words, sounds, smells, and how you make people feel.  That’s because a brand is intangible. Its about all the interactions,  attributes and values which present themselves in tangible ways.

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