Everyone can be a designer. Creativity, imagination and empathy have not always been seen as core skills for business. But now more than ever, the power of design thinking is leading the way for solving human problems in a human way.read more
Personal values are a foundation for the internal aspects of your brand – they should be a driving force behind the reason you started your business, how you run it, and what makes it special.
While a logo is the most obvious representation of a brand, it’s only one of many. Brands are portrayed in colours, words, sounds, smells, and how you make people feel. That’s because a brand is intangible. Its about all the interactions, attributes and values which present themselves in tangible ways.read more