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PROJECT

 

Union co.

SCOPE

Brand Strategy
Visual identity
Launch Strategy

LOCATION

Melbourne

Two neuro-psychologists set out to create a co-working space specifically for allied health professionals after they discovered the challenges of setting up their own private practice and creating a life they wanted to live.

“Kristi’s exceptional ability to listen, understand, research and create has resulted in a brand that we are deeply proud of and have a greater understanding of.

 

DR. DANIELLE DE FAZIO, UNION CO.

“We engaged Kristi after seeing her amazing work with another business and knew that she was the right person to assist with our new venture. Kristi connected with our vision from the very beginning and that led to a journey of wonderful discussion, collaboration and creativity where she assisted us to explore our brand.

Kristi’s exceptional ability to listen, understand, research and create has resulted in a brand that we are deeply proud of and have a greater understanding of.

Thank you Kristi for bringing our ideas to life with excitement, enthusiasm and innovation. It’s been a pleasure working with you and we can’t wait for the next steps!”

Project Summary

Undertaking the brand strategy as one of the first activities of the business enabled Brooke and Daniela to research and test some of their ideas. Through this, there were new learnings that changed some of their plans. They also gained greater clarity on what mattered most to their prospective clients, and how to communicate their value. This was such a fun project, I felt very inspired by these incredibly smart, humble and generous business women.