When I first met Kristi a number of years ago, I recognised that she had that unique blend of creativity alongside a love for data - which is so rare. She isn't just a gifted graphic designer, her curiosity and natural strategic and analytical abilities, and interest in business ensure that her work is always grounded in facts and data. She is a born story-teller but not in the "I'm here to entertain you" way of many people with an advertising agency background - she is passionate and cares deeply about the stories she tells, she cares that they are authentic and that they will have a significant impact for her clients and the difference they want to make.
As a mid size 50 year old NFP agency we asked you to review our current marketing and you produced a coherent report full of great insights and strategy. Your market research and online reach analysis was thorough and you presented it to us guilt free, so it lifted our spirits and balanced the good and bad of our current efforts. You managed to recall and include so many facts and disparate needs that we shared, in a new and customer focussed way. Your Marketing Strategy was fully embraced by our leadership, a true test.
I can highly recommend Kristi McKenzie of McKenzie and Co for branding, marketing and graphic design. We gave her a tough brief with diverse target audiences and complex requirements. Kristi worked with us to understand our identity, our values and our objectives, offering her perspective and advice along the way. The insight and experience Kristi provided were greatly enhanced by her wholistic approach to marketing and branding, her warm and professional manner and her determination and persistence to continue until we achieved the desired end result - with comprehensive and exceptional outcomes delivered.
Because of Kristi we now know 100% who we are, what we offer and who our prospective client is. Knowing who we are breeds confidence in us and our clients.
McKenzie & Co. involvement had a measurable and positive impact in our business growth both immediately and exponentially a year plus on. Recognising and understanding our brand has empowered our sales and operations teams to optimise and execute our winning strategy. We continue to exceed KPIs with existing clients, targeted/accelerate our growth and move away from parts of our portfolio that were not aligned. I was particularly impressed with the high quality of deliverables as well as Kristi’s ability to guide us through consuming and acting on the output. Having spent decades working with and for global management consulting firms, global technology vendors and large scale system integrations, and now as a small business owner, I recommend McKenzie & Co.. Small business and medium enterprise are fortunate to have access to such expertise.
Kristi is brilliant to work with - highly recommend her for both the process she goes through and the products she produces. She helped us develop our sub-brand and comms guide for the Inclusion Advisory Group... which had the added challenges of needing to coordinate with the parent brand in a complex time for the organisation. Kristi really got the brief from the outset, took the time to understand who we are and how we work, what we were trying to achieve. She then quickly came up with what we needed. We felt she "got us" so well and was so easy to work with, we've continued to call her in for smaller pieces... always with the same positive experience. Thanks Kristi.
I have used Kristi for three businesses that I have either launched or rebranded. I highly recommend her as she has the ability to understand the brief from the outset , and generate concepts and designs that are spot on brief. She takes into account, the business, the client, the product or service and then any other influencing factors. Her designs are presented beautifully, and delivered with a full toolbox of designs and formats for use. Couldn’t be happier with Kristi’s work.
Kristi helped us with our brand strategy and Comms plan at TDi. She has been amazing & helped us produce a beautiful brand I feel super proud of and a sensing Comms strategy. We had a number of failed attempts before we found Kristi. Love love love her work. Can’t recommend highly enough.
We came to Kristi seeking help to define who our business was and came away a united team with a firm understanding of our identity. The journey of discovery combined with the ability to visually and textually describe us was amazing. Thanks Kristi for playing a great role in the growth of Illumin8. Without your help we would be just another boring mainstream undefined accounting business.
Kristi’s work has been a key factor in our transition from a start-up to a respected national organisation. Kristi is one of the best strategic thinkers I know – she listened deeply to what we said, heard our heartbeat and gave us a language to tell our story. The Brand Strategy that Kristi created with us literally now sits on my desk as a reference for communications and strategy decisions.
Kristi is an amazing person to work with. Her positive attitude, creative approach to new ideas and great marketing insights are some of her strengths that have been a key factor in the successful partnership between Corel and Wilcom. Her branding and strategic marketing vision have consistently resulted in impactful products that resonate with the target audience.