When I first met Kristi a number of years ago, I recognised that she had that unique blend of creativity alongside a love for data – which is so rare. She isn’t just a gifted graphic designer, her curiosity and natural strategic and analytical abilities, and interest in business ensure that her work is always grounded in facts and data. She is a born story-teller but not in the “I’m here to entertain you” way of many people with an advertising agency background – she is passionate and cares deeply about the stories she tells, she cares that they are authentic and that they will have a significant impact for her clients and the difference they want to make.